Meaning behind famous logos that 9 out of 10 failed to notice

Why read this?

Logo's are important and after reading the post you will know exactly why logos are important and how they can help you.


A logo, is the first step towards building a visual identity for any company and all of them would want their logo to stand out among all, there are a set of people who prefer having a logo just for the sake of having it. But here we would be talking about such companies that have special meaning in their logos, which alone has given a lot of value to the company and the business it is in. Here are 10 such logos –

  1. FedEx:

    It is one of the simplest logos one would ever see and probably has the best hidden meaning as well. The negative space between the letters ‘E’ and ‘x’, forms an arrow pointing right. This also gives out a strong statement of ‘Moving Forward’.

  2. Amazon.com:

    Amazon is one such company that has taken its reach to another level, all thanks to the message the logo holds within it. The arrow, that represents a smiling face, conveys a deeper meaning. The arrow moves from the letter ‘a’ to ‘z’ to represent the range of items available at Amazon.

  3. IBM:

    Equality is message of the logo of IBM and to know how, one has to move their eye balls to the lower right corner to find the equal sign. It is a message that would take some time notice. But when noticed, it would always be remembered.

  4. Audi:

    The 4 rings of Audi, wouldn’t actually make sense until one knows that the 4 circles represent the 4 companies that were a part of the Auto- Union Consortium in 1932, namely DKW, Horch, Wanderer and Audi.

  5. Volkswagen:

    While we spoke about the hidden meaning in logos, Volkswagen is a company that has a hidden meaning in its name itself. The word ‘Volks’ means people in German and ‘Wagen’ is the German term for Car.

  6. Google:

    The designer of the logo Ruth Kedar says, “There were a lot of different color iterations, we ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.” This probably sums it all up.

Here are few of the best logos designed by Adams Creation. Let’s see if you can guess the meaning behind each of them

  1. Fernville Ooty:

    Fernville is an exquisitely built project with colonial villas, heavily influenced by Gothic, Victorian and the French styles of Architectures in Ooty.

  2. Creative Chisel:

    The Company is widely into photography and videography.

  3. Silent Creek:

    Is a boutique resort with well-equipped heritage rooms that are set beside a natural stream and surrounded by coffee and tea plantation in the district of Wayanad in Kerala, India.

So let’s check, how good your observation skills were

Fernville Ooty – The historical steam locomotive or Nilgiris Mountain Railway built in 1908 is one of the prides of Nilgiris. This train is a reminiscence of old Ooty for those who still hold that picturesque place close to their heart.

Creative Chisel – The logo is based on the primary concepts of ‘focus’ and ‘reliability’. It employs the key elements, namely ‘Crosshair’ and ‘Camera Shutter’ to depict the true motives of the company. It is the cross between these two concepts here that symbolize photography which is the core element here.

Silent Creek – This logo has everything that the resort talks about, the place is blessed with plantations of bamboo and pepper, which bring in an essence of spice into the air. The logo makes you witness the beauty of the place, but to feel it, you will have to visit it.

10. You tell us about that one logo which has always impressed you and why.

If you are also looking for a logo to be designed with some meaning in it, then feel free to contact us.

  • Rahul