Why you must opt for Responsive Web Design

Why read this?

Responsive Web Design is the way to go for any website today, and for those who don't believe it, this post might make you go for RWD.


Responsive web design has been into exercise for quite a few years now. Website designer and developers consider it a boon in the field of web design, whereas the visitors (target audience of the website) enjoy the benefit RWD offers. The number of devices and screen sizes present in the market today are not limited and are growing day by day.

Before reading further you must try viewing a RWD website and a non RWD website on different platforms like laptop, mobile etc and witness the experience both sites provide.

Gone are the days when a single website used to be designed for a large desktop screen. Today it’s no longer a viable option. User experience is given priority than any other aspect. Recent stats support the fact as site with better user experience have seen better conversion rate. Responsive Web Design allows the website to be altered as per the device it is being viewed on, be it laptop, tablet, smart phone etc. Effective websites need to be receptive to the device being used and Responsive Web Design has become the most preferred method to do so.

Benefits of Responsive Web Design

Just because the world is opting for it, I should also have a RWD is never a reason to follow a new website design trend. RWD is way ahead of all such followers. It is beneficial and that’s the sole reason why people opt for it.

In simple terms, Responsive websites reflow their layout based on the screen size being used, liquids reshape itself according to the container it is poured into, RWD does the same for the website. If the site is viewed on a wide screen monitor or laptop, content would have a multi-column layout, whereas a smart phone with reasonable screen width would showcase the content as one, single column.

Here is good news for people concerned with search engine optimisation (SEO); Google rewards sites that use RWD. Google hugely recommends the use of responsive web design and ranks them higher against other websites. The benefit might be minimal but is worth it, people who understand SEO who know how important this minimal benefit can be.

For the ones that are concerned with cost, responsive web design makes management of the website easier and cost effective in the long run when compared to managing multiple sites (eg: mobile site). For example, making a simple content edit have to be done once in a RWD site, but if you have multiple sites, the content change has to be done on all of them and that’s where one loses time and cost.


Responsive web design is a powerful and important technique for websites, but even RWD comes with many challenges. Challenges include – No Guarantee of how it would look on all sizes (reason being there is no count to the number of sizes at present), user experience differs from device to device, design can’t look the same everywhere, it’s a complex process, requires a lot of time and costs more (after all time is money).

Simple way of tackling these challenges is by altering the approach and opting for Adaptive Web Design (AWD). One of the closest alternatives to RWD, AWD allows designers to create receptive design as it doesn’t follow the fluid approach, rather there are predetermined sizes (based on popularity of devices) and the layout is set with those sizes. It does solve some challenges but many of it still remains.

Feel even you site requires responsive web design or a complete makeover of the site that is at par with today’s designs or want to build a site from scratch then do get in touch for professional web design and development service.