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The Keys to Website Redesign: CMS, SEO, SEM

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What do all these acronyms mean to website redesign? Truthfully, all of these terms have been floating around for more than a decade but they have only recently become an integral part of every business.

Content Management System (CMS)

What is it?

As it relates to a website, a CMS is the infrastructure used to manage your content, images, video’s, etc. A CMS will allow administrators to contribute to, share, and post data without having to rely on a website development firm. This means you can add, delete and edit web page content as easily as sending an email… no programming knowledge required!

Why should you care about a CMS?

1. It saves money – Content Management Systems usually require a little more financial investment up front but can save thousands of dollars down the road. In addition to the quick and easy changes like email addresses and phone numbers, CMS’s allow administrators to easily edit pages without any additional charge.

2. Better SEO Handling – We’ll discuss what SEO means next, but what it breaks down to is a CMS allows you the ability to easily create more content-relevant web pages, which means you are more likely to end up toward the top of the listings on Google and other search engines.

 

Search Engine Optimization (SEO)

What is it?

The process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results.

Why should you care?

SEO is the name of the web game these days. In general, the higher on the page, and more frequently a site appears in a search results list, the more visitors it will receive; the more visitors a site receives, the higher it is ranked from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

There are certain things that can be done to increase your Search Engine Optimization.  Some of which should be done by your developer, but a lot of the ongoing work can be done through your CMS.  Updating content, writing blogs, adding news items or images, all of this will help your search engine ranking.

 

Search Engine Marketing (SEM)

What is it?

A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine results through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Generally, SEM is known as the part of SEO that you pay for.

Why should you care?

Paid search engine ranking is the only way to be guaranteed a spot at the top of the list.  Depending on your industry and the key search terms you want to rank in, that price tag can vary greatly.

These three elements work together to bring you more business.  Gone are the days of creating a website and then sitting back and waiting for the business to roll in.  Search Engines are expecting regularly updated content, and users are too.

– Courtesy: http://www.envision-creative.com/