Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides a wealth of data to search engines that will influence your site’s position in search results.
Keywords are no longer relegated to a couple of words that are specific to your product or service. They now include geographically specific keywords, long-tail keywords, and other very specific words and phrases to more precisely match how the average Internet user is wording their searches.
Videos and images are powerful parts of a properly designed and optimized website, but including too many of either one, or doing so in the “wrong” way, can be devastating to your web design tactics. Less is truly more when you are designing for marketing purposes, because the more clutter a visitor has to wade through, the less likely they are to spend time on your site.
Whether you want a site visitor to sign up for a newsletter, download a free “how to” document, watch a video, make a purchase, or visit your blog, you need to make sure your web design process provides a clear navigational path toward that result. Calls-to-action should stand out amid all the other content on your webpages.
Not only do site visitors want to avoid the “same old, same old,” so do search engines, and you can actually have your websites penalized for using cookie-cutter content in your web design. Each page should be unique and focus on one particular product, service, idea, or theme.
Social media importance in brand recognition and product or service visibility has grown exponentially in the past few years, and leaving that out of your web design strategies can leave a virtually goldmine of potential untapped.
As part of your web design process, one of the first steps you should take is to define the goals you wish to achieve with your website. Is it primarily for marketing purposes, delivering information, establishing viable leads, or getting higher conversion rates? Once you’ve decided exactly what you want your website to do for you, the web design process should follow a clear and logical route toward achieving those goals. When you know where you want your website to go, the task of getting there is much less challenging.
Adams Creation is a Bangalore-based full-fledged advertising agency. From a graphic design shop in 2004, we are now a complete advertising agency. To have a look at the work we’ve done in different arenas including website design, please visit http://2014.adamscreation.com/