“Logos and branding are so important. In a big part of the world, people cannot read French or English – but are great in remembering signs”
– Karl Lagerfeld
Not only just that, people might even forget the name of your company, but your logo would get registered in their mind. Only condition being – your logo must speak about your company and it must make you stand apart from all your competitors. Logo isn’t any other design or a shape; it is the identity of your company. For all I can say, this is where you make your first impression and without even uttering a word.
All companies concentrate on branding to reach out to the greater audience and often mistake, ‘logo designing’ as branding. Designing a logo is just a part of whole branding strategy, but an important one as well.
Your logo is the easiest way for your customers to identify you. In such a competitive world, having that unique logo which everyone can connect to is the need of the hour. In order to achieve that right logo you must also choose the right person to design it for you as well.
Before even thinking of designing a logo for your company, one must be completely sure of what your branding strategy is. Branding strategy isn’t something that can be changed regularly. It must be set; it must be strong and should have the right motive. When you are all set on that, it would be the right moment to spend some money and time on getting the perfect logo designed for your company.
Good logos should be unique and understandable to your customers. You will have a wide range of colours, visual elements and typography to choose from. Which one of it you choose won’t matter, if the finished logo conveys some information and communicate the goal of your company. If your logo does the same, then there’s nothing more you need to worry upon.
There are many agencies offering the service of logo designing, but there are very few who would understand your company first and then design a logo respectively.
How important is it?
You cannot see the world without your eyes and the world won’t be able to see you without your logo. In both cases you are at loss.
So decide on what your real goals are and get a logo designed for yourself right away.